Knog is a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors. But we see ÒurbanÓ as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. ItÕs not the opposite to rural, or outback, or backcountry Ð all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.